SEO and AEO

Why Shopify Stands Above: The Clear Choice for Business Owners

Most technology markets eventually become winner-take-most markets. A few platforms pull ahead, attract the majority of investment, talent, and ecosystem support — and over time, the gap becomes i...

Showing Up in ChatGPT: What AEO Really Means for Small Businesses

AEO, AI Visibility, and What Actually Matters for Small Businesses Right Now If you’ve been following recent conversations around SEO and AI, you’ve likely seen the term AEO — AI Engine Optimizatio...

Google’s AI Has Evolved. Most Old SEO Advice Hasn’t

Why Most SEO Noise in 2025 Is Meaningless — And What Actually Matters Core Argument (and yes, this is true): Google’s algorithms have become so AI-driven, and so capable of understanding content se...

SEO Architecture: The Hidden Driver of How Clients Find You

And Why Most Businesses Don’t Realize They’re Losing Traffic Because of It Core Thesis: Most business owners think SEO is about keywords. In reality, 90% of their discoverability comes from how the...

AEO Isn’t Ready for Prime Time — But Shopify Stores Can Still Get Their Products Into ChatGPT and Other LLMs Right Now

Over the past year, a new acronym has begun circulating in marketing circles: AEO, or AI Engine Optimization. It’s positioned as the successor to SEO — a way to make your content more “discoverable...