About West End Digital

A systems-first approach to design, content, and AI that helps businesses operate with clarity, efficiency, and modernity.

In the West End, St. Louis Park, Minnesota

We focus on clarity, structure, and modern tooling — building websites, content, and processes that make businesses easier to understand and easier to run.

A Practical, Systems-First Approach

A Minneapolis-based digital operations studio located in the West End, St. Louis Park.

West End Digital is a full-service digital agency combining content creation, technology, and automation into one integrated offering. We help businesses communicate more clearly, operate more efficiently, and scale with modern tools that actually work.

Our model blends U.S.-based leadership with a global workforce so we can deliver high-quality projects at competitive prices. For example, we partner with a technical illustrator in Pakistan and an mechanical engineer in India for CAD drawings, along with a broader network of specialists worldwide, to ensure the right expertise is applied to each project.

The result isn’t a marketing angle; it’s just math. Certain types of work can be done overseas at a fraction of U.S. cost — sometimes 80–90% lower — without compromising quality when properly directed.

We focus on practical, operator-driven work: clear content, reliable technical solutions, and automated workflows that remove manual effort. If your business needs a partner that understands both the creative and technical sides — and can execute quickly — West End Digital is built for that.

Worldwide Specialist Network

Engineering Culture

Bias for action

We act quickly when the direction is clear or unknown.

Small tests, tight feedback loops, and real behavior always beat endless planning.

Momentum compounds — shipping something early tells us more than debating it for weeks, and adjusting fast is the only way to reach the right solution.

Global Leverage

We use the global labor force our policymakers chose for us.

If talent is everywhere, so is opportunity. By tapping international specialists, we reduce costs dramatically — often by 80–90% for content creation and administrative work.

We keep strategy, architecture, and quality control in the U.S. It’s the most efficient way to build in a global economy.

Ai in Everything

We use AI wherever it gives us leverage — in your business and in ours.

From image generation to video editing to internal tools, we adopt modern AI systems as soon as they become viable. Staying current isn’t optional — it’s a competitive advantage.

We continually ask how AI will reshape each industry we touch and use it wherever it meaningfully accelerates output or improves the work.

About Jeremy

Operator, systems builder, and engineer at heart.

My background spans finance, accounting, and engineering. I began my career in Mergers & Acquisitions at Cleary Gull (now CIBC Cleary Gull) and later worked in audit at Ernst & Young—experiences that shaped how I think about businesses, incentives, and operational efficiency.

I studied Computer Science as an undergraduate at the University of Minnesota’s College of Science and Engineering, where I was originally on the path toward academia in AI. While I nearly completed the degree, the pandemic disrupted in-person instruction and I shifted my focus fully to industry. That decision gave me something far more valuable than a diploma: real-world experience building systems, solving problems, and using technology to drive outcomes.

At Laser Safety Industries, I led digital transformation efforts—including automation, e-commerce architecture, quoting systems, and technical content—contributing to significant revenue growth and operational improvements. I approach problems like an engineer, but execute like an operator: fast, practical, and focused on measurable results.

Today, I help other small businesses modernize their technology stack, streamline their digital presence, and adopt tools that make them run like modern tech companies.

Previously worked with / studied at

University of Minnesota – College of Science & Engineering · Specialization in AI

Academia

I studied Computer Science at the University of Minnesota’s College of Science and Engineering doing a second undergraduate degree, with a formal specialization in artificial intelligence, algorithms, and large-scale data systems. I did well academically, but I gradually realized I wasn’t built for pursing a PhD.

When COVID hit and in-person instruction stopped, it pushed everything into perspective. Instead of continuing remotely, I began doing real work for my family’s company — stepping into technical problems that actually needed to be solved. We had success within 6 months nearly doubling the size of the company on a run-rate basis. Enjoying the financial benefits and satisfaction of solving real world problems – I decided to invest fully into industry.

Marquette University · Lazard · Cleary Gull · Ernst & Young

Investment Banking

I built my foundations in finance, accounting, and applied investment analysis at Marquette University, where I completed a double major in Accounting and Finance and was selected for the Applied Investment Management (AIM) program — one of the premier undergraduate finance tracks in the country.

I interned in mergers and acquisitions at Lazard before joining Cleary Gull (now CIBC Cleary Gull), where I advised on middle-market M&A transactions ranging from $20 million to $500 million in enterprise value.

I later joined Ernst & Young, gaining hands-on experience with audit, controls, financial systems, and how real businesses operate behind the scenes. I passed all four CPA exams and completed the experience requirement

West End Digital

Industry

When I moved into industry during COVID, the shift from academic theory to real-world problem-solving was immediate and energizing. I began working full-time in my family’s company, Laser Safety Industries, where the work wasn’t abstract — it was operational, technical, and urgently needed.

I applied everything I knew about systems, programming, and workflow design to redesign quoting processes, automate operations, create our Shopify infrastructure, and streamline financial and fulfillment systems. The results were significant: we nearly doubled the size of the business in a relatively short time and created $3 million in value starting from a 3 person light manufacturing company.

Those experiences ultimately shaped the foundation for West End Digital, where I now help other businesses modernize their operations, automate workflows, and adopt the tools that let small teams execute like much larger organizations.

What Keeps Me Learning (and Grounded)

Engineering Culture & Influences

I’m drawn to engineering-first thinkers and builders who take big swings — people like Elon Musk, Marc Andreessen, and the broader founder and operator community reshaping modern technology. Their approach to iteration, systems design, and long-term thinking influences how I architect solutions for the businesses I work with.

I spend a lot of time absorbing ideas from the tech world. I stay plugged into real-time conversations on X (formerly Twitter), where founders, engineers, and operators share insights long before they reach mainstream media. I also study long-form content and technical deep dives from podcasts.

I’m a tech enthusiast — the kind of person who drives a Tesla, tests new tools early, and follows AI, automation, and engineering trends closely. I’ve hosted and attended meetups within the local community focused on tools and workflows that matter to the businesses I support.

And while I’m deeply into technology, I stay grounded through the local community. I attend a weekly Bible study at Our Lady of Grace here in Edina, which helps me keep centered on the most important part of life.

Podcasts & Influences

Automation & AI Meetup at West End, St. Louis Park

A few photos from our Zapier & Automation meetup in the West End I hosted – operators, builders, and small business owners trading real-world workflows.