Choose Your Build Tier
Web Design and SEO, & AEO Services

Google Search Rankings, click the underline to see the seaerch results
SEO Results
Rank #1 For Laser Safety Glasses | Laser Safety Goggles
Rank #1 For Laser Safety Window
Rank #2 For Laser Safety Barrier with 3 - 4 Products within Organic Shopping Results (often shopping carousel is top result)
Rank #3 For Laser Safety Curtains with 3 - 4 Products within Organic Shopping Results (often shopping carousel is top result)
Rank #1 For Laser Safety Face Shields
Rank #1 For Laser Safety Signs
Rank #1 For Laser Safety Welding Equipment
Our Process
Every great website begins long before design. It starts with clarity—understanding your value, how your industry is shifting, how customers actually find you, and what the strongest players in your space are doing right. Our process turns that insight into a website and SEO system designed for how modern customers search and buy. We also can do Answer Engine Optimization (AEO) for LLMS (such as ChatGPT).

Clarify Your Business
Understand Your Value Proposition and how you fit into your industry
We talk through where your business actually creates value today, where customer expectations have shifted, and which offerings are becoming commoditized.
In many industries, the highest-margin opportunities are not the ones the business is currently structured around.
Whether it be just a new website, or the business needs a small pivot. Sometimes a complete reinvention - understanding this does not have over night.
This first step ensures we’re building a website and SEO strategy around the real future of your business, not the assumed one.

Understand How Customers Search
Customer discovery now happens across multiple channels, each with its own structure and expectations.
People search through traditional search engines like Google and Bing, LLMs such as ChatGPT, Claude, and Gemini, and social platforms including LinkedIn, TikTok, Instagram, and YouTube.
Each channel reads information differently.
Each requires its own content structure.
And each influences how customers evaluate your business.
This step maps how your customers search across all three discovery surfaces — search engines, LLMs, and social — and ensures your business is positioned to be found wherever they look.

Identify the winners and learn from them
Every industry has companies that outperform everyone else—not because they have the biggest budget, but because they’ve built clarity, structure, and messaging that resonates. In this step, we study the leaders in your category to understand what’s actually working: how they position themselves, how they structure their websites, how they organize content, and how they guide customers through the buying journey.
The goal may be to copy competitors with some tweaks to win out.
It’s to uncover the underlying patterns that drive their success and adapt those principles to your business.
This gives you a strategy proven to work in your market instead of guessing.

Architect the Website and SEO System
This is where everything comes together.
With a clear understanding of your value, how customers search, and what the top performers in your industry are doing, we design the full structure of your website and the SEO system that supports it.
This includes your page hierarchy, navigation, URL structure, schema markup, content organization, and internal linking strategy. We also define the key landing pages, product layouts, and content models needed for Google discovery.
The goal isn’t just a better-looking website — it’s a system built around how customers search, how your industry actually works, and how your business creates value.
Search Engine Optimization (SEO) and AI Engine Optimization (AEO)

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