Skip to content

Your website becomes the system that explains, sells, and scales your business.

Web Design + SEO & AEO for Modern Businesses in minneapolis

Your website becomes the system that explains, sells, and scales your business.

Web Design + SEO & AEO for Modern Businesses in minneapolis

A modern approach to building systems, content, and AI workflows that help businesses operate with more clarity and speed.

Who We Are, and How We Work

Google Search Rankings, click the underline to see the seaerch results

SEO Results

Rank #1 For Laser Safety Glasses | Laser Safety Goggles
Rank #1 For Laser Safety Window
Rank #2 For Laser Safety Barrier with 3 - 4 Products within Organic Shopping Results (often shopping carousel is top result)
Rank #3 For Laser Safety Curtains with 3 - 4 Products within Organic Shopping Results (often shopping carousel is top result)
Rank #1 For Laser Safety Face Shields
Rank #1 For Laser Safety Signs
Rank #1 For Laser Safety Welding Equipment

Our Process

Every great website begins long before design. It starts with clarity—understanding your value, how your industry is shifting, how customers actually find you, and what the strongest players in your space are doing right. Our process turns that insight into a website and SEO system designed for how modern customers search and buy. We also can do Answer Engine Optimization (AEO) for LLMS (such as ChatGPT).

Design a minimal abstract illustration on a pure white background showing shifting market forces. Use subtle arrows, layered shapes, and gradient flows to represent how industries evolve and margins move. Keep the style clean, modern, and conceptual with blue and gray accents. No words, no people, no stock imagery.

Clarify Your Business

Understand Your Value Proposition and how you fit into your industry

We talk through where your business actually creates value today, where customer expectations have shifted, and which offerings are becoming commoditized.

In many industries, the highest-margin opportunities are not the ones the business is currently structured around.

Whether it be just a new website, or the business needs a small pivot. Sometimes a complete reinvention - understanding this does not have over night.

This first step ensures we’re building a website and SEO strategy around the real future of your business, not the assumed one.

Create a minimal abstract illustration on a pure white background showing three distinct discovery pathways converging toward a central point. Use thin blue and gray lines, soft gradients, and geometric shapes to represent search channels like Google, LLMs, and social. Keep the style conceptual, modern, and clean — no text, no logos, no literal icons.”

This abstractly communicates the three discovery channels without being on-the-nose.

Understand How Customers Search

Customer discovery now happens across multiple channels, each with its own structure and expectations.

People search through traditional search engines like Google and Bing, LLMs such as ChatGPT, Claude, and Gemini, and social platforms including LinkedIn, TikTok, Instagram, and YouTube.

Each channel reads information differently.

Each requires its own content structure.

And each influences how customers evaluate your business.

This step maps how your customers search across all three discovery surfaces — search engines, LLMs, and social — and ensures your business is positioned to be found wherever they look.

Create a minimal abstract illustration on a pure white background showing a set of rising geometric shapes or bars, with one highlighted to represent an industry leader. Use thin blue and gray lines, soft gradients, and conceptual forms to symbolize identifying top performers. No text, no people, no literal icons.

Identify the winners and learn from them

Every industry has companies that outperform everyone else—not because they have the biggest budget, but because they’ve built clarity, structure, and messaging that resonates. In this step, we study the leaders in your category to understand what’s actually working: how they position themselves, how they structure their websites, how they organize content, and how they guide customers through the buying journey.

The goal may be to copy competitors with some tweaks to win out.

It’s to uncover the underlying patterns that drive their success and adapt those principles to your business.

This gives you a strategy proven to work in your market instead of guessing.

Create a minimal abstract illustration on a pure white background showing a structured layout of interconnected rectangles or blocks representing web pages and site architecture. Use thin blue and gray lines and soft geometric gradients to symbolize organized structure and SEO systems. No text, no people, no device mockups — purely conceptual.

Architect the Website and SEO System

This is where everything comes together.

With a clear understanding of your value, how customers search, and what the top performers in your industry are doing, we design the full structure of your website and the SEO system that supports it.

This includes your page hierarchy, navigation, URL structure, schema markup, content organization, and internal linking strategy. We also define the key landing pages, product layouts, and content models needed for Google discovery.

The goal isn’t just a better-looking website — it’s a system built around how customers search, how your industry actually works, and how your business creates value.

Search Engine Optimization (SEO) and AI Engine Optimization (AEO)

Why Shopify Stands Above: The Clear Choice for Business Owners

Why Shopify Stands Above: The Clear Choice for Business Owners

Most technology markets eventually become winner-take-most markets. A few platforms pull ahead, attract the majority of investment, talent, and ecosystem support — and over time, the gap becomes i...

Read more
Showing Up in ChatGPT: What AEO Really Means for Small Businesses

Showing Up in ChatGPT: What AEO Really Means for Small Businesses

AEO, AI Visibility, and What Actually Matters for Small Businesses Right Now If you’ve been following recent conversations around SEO and AI, you’ve likely seen the term AEO — AI Engine Optimizatio...

Read more
Google’s AI Has Evolved. Most Old SEO Advice Hasn’t

Google’s AI Has Evolved. Most Old SEO Advice Hasn’t

Why Most SEO Noise in 2025 Is Meaningless — And What Actually Matters Core Argument (and yes, this is true): Google’s algorithms have become so AI-driven, and so capable of understanding content se...

Read more