


DIY Website, Template, SEO, & Initial App Selection Roadmap (Tier 1)
This tier is for small businesses who want a clear plan — not a full agency build.
You get a complete website + SEO strategy, and your team handles the implementation.
Perfect if you already have an in-house person, a freelancer, or a “tech-savvy” employee who can execute changes — and simply need expert direction to build a site that performs.
What’s Included
✔ Business + competitive landscape review
✔ Platform recommendation (Shopify, Wix, BigCommerce, etc.)
✔ Theme selection guidance
✔ Full site architecture (how pages should be structured)
✔ SEO strategy — keywords, page intent, metadata guidance
✔ Homepage + key page wireframes or layout recommendations
✔ Includes guidance on how to structure your site for AEO (AI search) so ChatGPT Shopping can correctly interpret your products and services as Shopify rolls out this feature.
✔ App recommendations (reviews, chat, booking, integrations)
✔ Walkthrough of installing one foundational app
✔ Domain setup or domain migration for launch
Who It’s For
Ideal for businesses who:
Want to build their own site
Have someone internally who can implement
Need direction on structure, SEO, and best practices
Want to avoid large agency fees
Prefer to move at their own pace
This tier gives you the blueprint — the strategic layer that determines whether your website ranks, converts, and scales.
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