The West End Digital Brief

Zapier as Infrastructure: Our Automation Layer for Real-World Ops

Not all automation happens on the factory floor. At West End Digital, we’ve found some of the biggest improvements come from automating the behind-the-scenes workflows — the stuff that slows teams ...

Building a B2B Sales Platform with Shopify — No Dev Team Required

How West End Digital Turns Shopify Into a Full B2B Sales Platform — Not a T-Shirt Store Most people still think of Shopify as a platform for T-shirts and coffee mugs. At West End Digital, we routin...

The Small Business Tech Stack: From Duct Tape to Cloud — and What’s Coming with AI

Five years ago, most small businesses didn’t have a real “tech stack.” They had spreadsheets, maybe QuickBooks, and a lot of manual processes. Today, thanks to tools like Zapier, Shopify, and QBO, ...

Why Picking the Right Stack Is More Important Than Ever

Integration-First: Why Your Software Stack Matters More Than Your Software Choices It’s never been easier to buy software — and never easier to pick the wrong one. Every business now runs on a stac...

How AI Is Showing Up in Every SaaS Tool — And Why It Matters

AI isn't something small businesses "implement." It's something that increasingly shows up in the software we already use — and that shift is changing everything about how we run and scale modern c...

How Silicon Valley Now Reaches Small Business — One Podcast at a Time

Small businesses aren’t waiting years to adopt new tech anymore — the idea flow from Silicon Valley to operators has collapsed. Podcasts, newsletters, and APIs now give everyday teams a real-time w...